Back-to-school is now a $39.4 billion ritual in America, yet parents feel the pinch of tariffs
Back-to-school shopping has become a $39.4 billion ritual, but rising inflation and new tariffs are squeezing parents harder than ever. Families are planning earlier, relying more on credit, and bargain-hunting at discount retailers. While overall spending rises slightly, per-child spending continues to fall, reflecting higher prices and hidden costs like extracurriculars that push household...
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