Brands make 'swadeshi' pitch, pick at US tariffs | H.G.M

Brands make 'swadeshi' pitch, pick at US tariffs

RSS Feed Business

Posted

159

Fueled by Trump's tariffs, a 'swadeshi' wave sweeps India, with brands like Amul and Dabur championing local products through patriotic campaigns. While some experts see it as opportunism, others believe it resonates in smaller towns. Despite the sentiment, consumers prioritize value, questioning if nationalism alone can drive purchasing decisions as brands strategically tap into the 'vocal for local' trend.

Read Full Article

Please log in to like, share and comment!

The tile-high club: How mahjong became the hottest social currency

By 0 263

Projects, not politics: PM Modi resets Manipur pitch

By 0 265

'Bedsheets unchanged, toilets inaccessible': Tejashwi Yadav flags crisis at Bihar govt hospital; calls it 'double jungle raj'

By 0 263

Aid meant for relief diverted? Pakistan funding reconstruction of LeT HQ destroyed in Op Sindoor; what intel says

Pakistan is allegedly funding the reconstruction of Lashkar-e-Taiba's (LeT) headquarters, Markaz...

By 0 264

Cleanliness drive to begin in 2,300 flood-hit villages: Punjab CM Bhagwant Mann

By 0 262